Vertical brand campaign.
The task was to create and engaging brand video that emphasized the new tagline, “make the hard part easy” using ideal customer profiles to boost brand recognition. I worked with an external agency and creative team to develop a concept and storyboards along with a visual direction that aligns with the FreshBooks brand. These videos garner 7.6M impressions, 2.2M unique reaches, 9.7% increase in baseline recall, and 4.5% recall lift as well as 10.1k conversions.
Brand Video
Marketer video.
One of the ICP’s this campaign focused on was marketers. This video shows a marketing agency owner who is drowning in paperwork and gets a visit from their future self who used FreshBooks to make their life easier and spend more time doing the things they love.
Creative video.
One of the ICP’s this campaign focused on was creative professionals. This video shows a photographer who is drowning in paperwork and gets a visit from their future self who used FreshBooks to make their life easier and spend time doing what they love to do.
