Invoicing brand campaign.
For this campaign, I was tasked with developing a scrappy yet high-impact brand campaign centered around automating invoices and helping small businesses get paid faster without all the administration. I led the creative direction as Art Director, guiding the visual language, refining the narrative, and shaping the overall campaign identity. The campaign delivered measurable results despite tight timelines and limited resources, driving a 10.3% lift in brand recognition and proving the power of smart strategy paired with focused creative execution.
Brand Video
Cut down video.
There were a few placements that were requested for this campaign. I was tasked with creating a concept that would work in a longer format as well as a much shorter format. To the right is the cut down from the original longer format.
