Email design.
I lead the visual design of cohesive email guidelines and design systems that keep email communication consistent and intuitive. I design email journeys, create high-impact ad-hoc and conversion-focused emails, and apply my expertise in A/B testing to continually optimize email performance. My goal with email design is: to engage, educate, and deliver information in a digestible, visually intuitive way while driving meaningful conversions. When motion can enhance clarity or reinforce key moments, I integrate thoughtful animation that supports the message without overwhelming it. Overall, I bring a strategic, data-informed, and visually polished approach to crafting emails that resonate and perform.
Guidelines
Journey design.
Designing effective email journeys starts with understanding the user’s mindset, needs, and motivations at each stage. I map the full experience from introduction to conversion, to ensure every message has a clear purpose and builds naturally on the one before it. Strong journeys use consistent visual systems, clear hierarchy, and strategic pacing to guide viewers without overwhelming them. I focus on delivering the right information at the right time, using A/B testing, performance insights, and thoughtful design choices, like animation or UI, to keep the experience engaging, and optimized for the desired call to action.
