Event Booth Design

The goal was to create a memorable event experience that brought the FreshBooks brand to life while helping us stand out from other exhibitors and drive meaningful engagement with accountants.

I developed two creative directions exploring collaboration—one inspired by a coffee shop and the other by the relationship between accountants and their clients. I combined the strongest ideas from both into the final “Fresher Together” concept, collaborating with copywriting to develop messaging and a visual system that brought the theme to life.

I designed the full booth experience, including the visual identity, back wall, faux living wall and neon photo moment, lounge area, interactive prize wheel, and custom swag. Product UI and key accounting benefits were integrated into the environment, while playful, accountant-focused swag and interactive experiences encouraged attendees to engage with the brand beyond the booth.

The experience generated strong engagement, from photo moments and product conversations to 300+ quality leads, while creating a distinctive and memorable presence for FreshBooks at the event.