In my role, I conceptualize and brainstorm with the social media team to ideate post ideas and come up with concepts for social media design. As a team, we begin with a social calendar filled with requests from stakeholders, we brainstorm as a group to come up with concepts for social posts based on the requests that come through from the wider team. Once we’ve come up with a rough outline, I take the copy for each post and come up with creative layouts to represent each post visually. Whether the post would benefit from animation, or a carousel format I will ideate on the best execution for the concept.

The goal is to create engaging social media designs by leveraging trends, pushing brand guidelines, and ensuring visual consistency and alignment with brand identity. I request analytics and see which posts perform better while also monitoring how our competitors are showing up on socials to inform how social will move forwards from a design perspective.